Brands I worked for

berlin aktuell
(CI/CD and communication at UVA 1999-2000)
  
 
    Within one year we succeded in getting this
single word-format radio program directly
into the important german „marketing-analysis“
by winning more than 21 000 listeners per hour.

And that in the regional Berlin-market,
that was shared by 32 other radio stations.
We were very proud but then the station was sold,
changed their communication agency and after a year
it suddenly disappeared.

We were positioning the radio station as
the fastest news and information station.

After the cooperation with us, they positioned their station
as a stock-exchange program and lost all their listeners.
     
   
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